The term SEO stands for search engine optimization, which essentially implies making web pages more likely to appear on a search engine’s results pages (SERP). However, does SEO truly produce any results? As long as you adhere to current best practices, SEO will effectively function. This will boost your site’s position on Google and other search engines, resulting in more visitors and revenues. However, when SEO is executed wrongly, it does not function.
Now, if you’re planning to execute SEO after proper research, a little more guide and help to boost your ranking won’t be any harm, right? So here we have some of the most useful tips to keep in mind while optimizing your article for SEO ranking:
Maximize usage of alt tags in your posts:
Alternative text descriptions (alt tags) should be used to explain your picture and video material. This becomes of utmost importance, particularly for those individuals who use screen readers or text-only browsers because by adding alt tags to the images, there’s high possibility that search engines find your page even in such cases.
Make the most of your introductory paragraph:
In most cases, just the first two phrases are displayed in search engine results. So, in the first two sentences of your introductory paragraph, provide the most important keywords and information that will make the reader to continue reading. Alongside enhancing the ranking, this will help you increase the reachability of your content. Make sure to repeat the keywords for a minimum of 3 to maximum of 6 times in the introductory paragraph—ultimately, the whole point of creating this is to focus on the highlights of the article, concisely.
Make sure that your content is both authoritative and relevant:
Search engine rankings are driven by quality, authoritative content, and there is no replacement for it. Site traffic grows as a result of quality content developed particularly for your targeted audience, increasing your site’s authority and relevance. Improve your web writing abilities and establish yourself as an authority on the issue you are writing about.
Be creative with the title, but make sure that it is search engine–friendly:
For a title to be catchy, there is no need to frame it in a too descriptive and elaborate manner—keep it short, to a few words, and include 1 or 2 keywords in it. Experts suggest that it’s best to mention the keywords up to the first 60 characters of the title in order to make it visible on priority position in the SERPs. Also, if you begin to feel that some of the words seem to be necessary as a part of the title but end up making it too long, consider shifting a term from the title to the first paragraph, probably the first two lines. This will help in making the title more concise.
Keep your content up-to-date:
Most likely, you’ve observed that we care a lot about content. This is also true for search engines. A site’s relevancy can be gauged by its regularly updated material, so make sure to maintain it up to date. Your material should be audited on a regular basis (e.g., every quarter) and updated as appropriate.
Following at least the above 5 simple and practical tips will help you rank much better than you are ranking right now. Along with this, find out more techniques that best suit the theme of your website or blog—after all, nothing is universal; that is the sole reason why customization is available! So, make sure to see what’s right for your website/blog; ‘coz no one than you know what’s better for yourself!
