In 2023, Amazon overtook Apple's position as the most valuable brand in the world, according to the source's ranking. The e-commerce giant had an estimated brand value of about 299.3 billion U.S. dollars, while Apple was 297.5 billion dollars worth.
Tech companies on the top
A closer look at the 2023 brand ranking reveals that the top-10 list was once again dominated by U.S. tech brands. As a case in point, LinkedIn and Instagram ranked among the fastest-growing global brands that year regarding brand value. On the top of the list was the Chinese electric car manufacturer BYD.
The importance of brand value
Brand value, not to be mistaken with brand equity, is a term used in the marketing industry to describe the value of brands based on the implication that products with a well-known brand name can generate more money than those with a less well known name. Strong brands enhance business performance primarily through their influence on three key stakeholder groups: customers, employees, and investors. They influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of financing. According to a 2022 global survey, five out of 10 consumers would be willing to spend extra for a brand with an image that appealed to them.
FAQs
In 2023, Amazon overtook Apple's position as the most valuable brand in the world, according to the source's ranking. The e-commerce giant had an estimated brand value of about 299.3 billion U.S. dollars, while Apple was 297.5 billion dollars worth.
What is the No 1 brand in the world 2023? ›
In 2023, Amazon overtook Apple's position as the most valuable brand in the world, according to the source's ranking. The e-commerce giant had an estimated brand value of about 299.3 billion U.S. dollars, while Apple was 297.5 billion dollars worth.
What are the 5 most valuable brands in 2023? ›
Apple led the list with a brand value of around 502 billion U.S. dollars, followed by Microsoft, Amazon, and Google – each with brand values of over 250 billion dollars. Samsung closed the top five, at roughly 91 billion dollars in brand value.
Which is the top 10 most valued brand? ›
Here are the most valuable brands globally in 2024:
Google (from US)- $333.4B. Amazon (from US)- $308.9B +3.2% Samsung Group (from South Korea)- $99.4B. Walmart (from US)- $96.8B.
What is the top 1 luxury brand? ›
In the realm of luxury fashion, Gucci reigns supreme with a brand awareness of 90 percent, closely followed by Chanel and Dior. Prada, Louis Vuitton, Versace, Armani, and Dolce & Gabbana also hold court with brand awareness well over the 70 percent mark.
Can you name 3 of the 5 most valuable brands in the US? ›
Most valuable U.S. brands 2023
Tech giants Apple, Google, and Microsoft, as well as the retailer Walmart completed the top five most valuable brands in the United States that year. These companies also featured at the top of the rankings for most valuable global brands.
What is the richest luxury brand? ›
The United States has long been the largest regional market for luxury goods and it was estimated to continue to be the. LVMH (Louis Vuitton Moet Hennessy) was the most valuable luxury brand in the world, with a brand value of about 124.8 billion U.S. dollars in 2023.
What is the strongest global brand in the world 2024? ›
The 2024 World's Strongest Brands
WeChat from China is the 2024 strongest brand in the world, earning a brand index score of 94.3 out of 100 and the associated brand strength rating of AAA+. An amazing 81% of respondents surveyed in China are current users of WeChat.
How much is a brand name worth? ›
Brand Value: Brand value refers to the monetary value, financial data, or the net present value of the future cash flow of the brand. You can determine the brand value at a certain time by performing marketing and financial analysis.
How many brands are there in the world? ›
Nielsen Media Research lists more than 500,000 brands worldwide in more than 2,000 product categories. Brands enable customers rapidly to recognize the makers of goods or providers of services.
The Fastest Growing Brands In 2023: ChatGPT, Starry, Zelle, Shein, Tesla, Hulu And More | Nasdaq.
What is the most valuable brand in the world 2024? ›
Apple has been ranked as the top most valuable brand for this year, followed by Microsoft and Google at the second and third position, respectively, according to a report by Visual Capitalist.
What is the top global brand in 2024? ›
Displacing last year's number 1 Amazon, Apple has roared back to the top spot with an astonishing 74% brand value increase. The company's 2024 brand value growth is approximately equal to the total value of Starbucks's, Mercedes-Benz's, Tesla's, and Porsche's brands combined.
