Brand to brand partnerships leverage the relationship between two non-competing brands to gain exposure to an increased customer base and greater reach through social media competitions, on-site placements, newsletter features, or co-branded products.
Managing and Tracking Brand to Brand Partnerships
Acceleration Partners can help you track, review, and optimize your brand-to-brand campaigns to determine the success of your partnership. This allows you to operate a pay-on-performance model with your co-branding partnerships with closely measured success.
Brand to Brand Partnerships 101
Brand to brand partnerships can generate incremental revenue while enhancing your audience, reputation, and overall brand strategy. Any successful brand partnership strategy should be planned carefully, focusing on selecting brands that have similar targets, values, and demographics to your business. Read this blog from founder and Chairman of the Board, Robert Glazer, to learn how to get the most from brand to brand partnerships.
Learn how to make brand to brand partnerships work for your partnership marketing program.
Related
Helping brands unlock growth through partnerships.
