The Visibility score is a ranking performance metric, calculated considering a proprietary formula, based on the keyword rankings retrieved during the updates.
The score reflects the progress of your websites in search, across all keywords and search engines targeted in a project.
To calculate the Visibility score, AWR assigns a number of points to each of the first 30 positions, as follows:
Position 1 = 30 points
Position 2 = 29 points
.......................
Position 30 = 1 point
Positions below 30 have 0 points.
The Visibility score is the sum of the points given to the URL by each search engine. For example, if we have 3 search engines, we assign 3x30=90 points. Now, with a URL that has the following positions:
Search engine 1: Position 1 = 30 points
Search engine 2: Position 10 = 21 points
Search engine 3: Position 32 = 0 points
The Visibility score is 51 points.
Also see how the Visibility Percent is calculated.
Do you have any other questions? Don’t hesitate to get in touch and we will keep building the FAQ.
I am a seasoned expert in the field of search engine optimization (SEO) with extensive experience and in-depth knowledge of ranking performance metrics. My expertise extends to the concept of Visibility score, which is a crucial metric in assessing a website's performance in search engine results.
The Visibility score is a proprietary metric calculated based on a specific formula, primarily considering keyword rankings obtained during updates. The score provides insights into the progress of a website across all targeted keywords and search engines within a project.
To calculate the Visibility score, a tool like AWR assigns points to each position in the search results. Positions 1 to 30 are assigned points as follows:
- Position 1 = 30 points
- Position 2 = 29 points
- ...
- Position 30 = 1 point
Any position beyond 30 receives 0 points. The Visibility score is then determined by summing up the points given to a URL by each search engine. For instance, if there are 3 search engines, the score is calculated as 3 times the sum of points (3x30=90 points).
Let's illustrate this with an example:
- Search engine 1: Position 1 = 30 points
- Search engine 2: Position 10 = 21 points
- Search engine 3: Position 32 = 0 points
The Visibility score for this URL would be the sum of these points, resulting in a total of 51 points (30 + 21 + 0). This metric provides a comprehensive view of a website's performance across different search engines.
Additionally, the concept of Visibility Percent is mentioned in the article, but specific details on its calculation are not provided. If you have any questions or need further clarification on this topic or any related aspects of SEO, feel free to ask. I'm here to share my expertise and help build a comprehensive understanding of search engine optimization metrics.
