Before you indulge in a luxury experience, have you ever wondered which brand resonates the best with you?
More than ever we are now attached to our favourite brand, simply for the fact that we love it as we love ourselves.
Keeping aside the design perspective, it is the relationship that a brand’s distinctive personality builds with its audience. You find yourself a patron of the brand only when it deeply resonates with your values and characteristics.
Cheerful, classy, or sporty — every brand has a spirit of its own. A true brand accentuates your inner traits and brings out the best within you…..
This is why choosing a brand that resonates best with your personality and portrays the image that you would want to project to the world, is of utmost importance.
Here is the list of highly adored fashion brands that usually make it to our luxury bucket list.
Let me help you understand the individualistic traits that each of them holds, so that the next time you make a purchase, you exactly know “who” you are investing in rather than “what”.
- Gucci
A brand that is notoriously recognisable and enjoys a loveable identity worldwide. It very strongly depicts its country of origin, Italy and evokes a feeling that represents the pinnacle of Italian craftsmanship. Gucci is known to bring out a Veblen effect, postulating that its products are desired for being overpriced.
Eclectic, contemporary and romantic, are the personality traits that the brand reflects on its customer.
A perception of high-quality craftsmanship along with modern age new and bold design is what Gucci stands for. If you resonate with the feel of being influential, innovative and progressive and hold the desire for conspicuous consumption– Gucci is the one you are looking for!
2. Louis Vuitton
With a $47 billion brand valuation, LV was named the world’s most valuable luxury brand for 2019. This definitely makes the brand to the top of the list of many aspirational buyers.
Elegant, subtle, comfort and classy are the personality traits that define this brand. It also cultivates within an individual an entrepreneurial spirit while leaving behind a hint of traditionalism.
If you like a beautiful blend of heritage with modern innovativeness, Louis Vuitton is the brand for you.
3. Chanel
Know for its highest quality, the French brand with a heritage dating back to 1909, has been believed to revolutionize the fashion world and evolve the free independent women.
Until today, freedom stands to be one of the brand’s key values, which they execute not only in its artistic style but also in the social causes it supports.
What makes you a true Chanel woman?
The brand accentuates its timeless modernity and promotes the concept of “uncomplicated luxury” valuing simplicity over opulence. It represents sophistication, competence, intelligence and excitement. It celebrates women who are daring, believe in “less is more” and hold high self-esteem. It subtly stands for the successful women who appreciate and carry forward their story of hard work. Authenticity is what sums up the brand. If you wish to be relevant at any given time and forever remain classic, the ongoing world of Chanel is what you should desire for.
4. Dior
Another French brand, whose personality is often confused with that of Chanel’s.
However, Dior introduces you to a more classical era. Unquestionably elegant and sophisticated, the brand is a muse for all things feminine. It transports you to the world of dream and introduces the finesse of a couturier. For all those who believe in supremely feminine beauty, we would love to see Dior on you.
5. Saint Laurent
Something feminine for a self-assured, strong-minded woman! This truly defines one of the most prominent fashion Maisons of the 20th century, the house of Saint Laurent.
Originally a house of Haute Couture, it was Yves Saint Laurent that revolutionized modern fashion in 1966 with the introduction of luxury ready-to-wear under the name Saint Laurent Rive Gauche.
The brand celebrates the beauty of the body, of charm, of surrender to romance, and is flavoured with a hint of ostentatious indecency.
Bringing out in you the attitude of a celebrity and their esteemed status into the real world, a YSL woman is someone with an adventurous character who knows no boundaries.
6. Burberry
The Royal brand as we call it! It supports a relatively strong image that is synonymous with quality, style and elegance. The brand appeals to the one who holds an eye for beautiful craftsmanship contrasted with structured form and function and appreciates the British clean, smart and timeless classic style. It exudes sophistication and elegance, and at the same time, maintains modern edginess and British sensibility.
However, associated with being old and boring, the brand is for individuals who appreciate a specific taste palette. If you enjoy the sense of being a part of an elite community, then the “Burberry world” welcomes you.
7. Prada — Oh my Prada!
A rebel on its own, the brand always believes in the world of tomorrow.
“My idea is always to avoid nostalgia, Prada it is modernity”, Muccia Prada.
Individuals who appreciate the simplicity and enjoy utilitarianism in the product design will understand Prada as a brand.
One who is a keen observer and holds a curious desire to explore the cultures of distant worlds resonates with the brand’s core personality. With Prada, it’s about entering into an eternal era where you enjoy fashionless fashion, always looking for something innovative and creative!
8. Dolce&Gabanna
New luxury, authentic and unconventional! Originating from Sicily, Italy, the brand combines strong innovation with its Mediterranean flavour.
It associates with a style that expresses a new form of elegance and presents itself as a modern classicism.
If you enjoy an unmistakable style and love everything bold and sensual, then Dolce & Gabanna is what you are looking for.
Its unique blend of Italian culture with strong design and colour influences from China, Carnaby Street and Hollywood glamour, makes it a choice of brand not meant for the faint-hearted.
In short, if you own a Dolce, you must know how to flaunt it!
9. Balenciaga
For the modernist and nouveau!
The brand who is currently speaking the language of all the Gen-Zers and capitalizing on their want for everything new. If you appreciate avant-grande fashion and like to redefine luxury, Balenciaga should be your pick of the season.
It resonates with an individual’s desire to be known for iconic pieces and be associated with interesting conversation. The brand’s personality is to remain experiential in the digital era, ready to adapt to changes and remain buzz-worthy.
If you spot someone with a Balenciaga on, you know you are in for a good night!
10. Balmain
One of my favourites, Balmain celebrates uniqueness and extravagance. He or she who appreciates the intricate work of well-made clothing understands the true essence of the brand.
When personified, Balmain loves to stand out and make a strong impression. She values craftsmanship and represents the multicultural women she loves to be. She is supremely confident.
The next time you want to feel empowered, you now know who to go for!
The list could go on and on….. I apologise if your brand didn’t make it to the above selection, but I hope this helps you understand the way you choose a brand for yourself. Know which luxury brand is meant for you.
Humanization of the brand allows us to understand the brand deeper and enables us to resonate with them quickly and with ease.It is only then you establish a relationship with it….
Ending on the note — Educated consumerism is what we need when we consumer luxury.
Let’s adopt luxury as a lifestyle and not merely be a part of it…
