SEO, search engine optimization is the process of optimizing your website based on the algorithms search engines use in order to process the user’s query & present them relevant results.
SEO, we all know is a competitive but an effective marketing strategy which almost everyone uses today to give a boost to their businesses. SEO is like owning a shop where you don’t need to give rent once bought.
But to appear on the search engine results takes a lot of patience and effort.
Let’s discuss the pros and cons of SEO:
1.SEO provides Free high-quality traffic from search engines.
With the help of SEO, you can get highly targeted quality traffic from search engines like Google & Bing to your website for Free.
And Free in the sense that clicks coming from search engines are not charged as in case of PPC advertising through search engines such as Google AdWords.
We just need to make sure we do all the SEO activities like creating great content that generates lots of backlinks in order to get good ranking in the search engines.
2.SEO gives your business more exposure:
Undoubtedly, SEO is one of the most important sources of high-quality traffic so is often considered as the must do for every business who wants huge impact on their marketing campaign.
Most of the times people use search engines when they looking for a solution to their problems. That’s why create content around the problems your audience’s facing which will provide them solutions.
This way your business gets more exposure by appearing in the search engine results when someone types relevant queries. It will boost your brand awareness and gives your business more exposure.
3.Generates ROI:
According to Search Engine Journal, leads generated by SEO has a high conversion rate at 14.6% which is a lot better than 1.7% close rate you can generate from e-mail marketing or print advertising.
4.SEO helps you in business growth:
SEO helps in your business by showing up when someone searches for your brand name on a search engine. They might not be aware of your domain name so want to search it or maybe they are looking for directions to your retail store. SEO increases your business visibility. With the help of SEO, people who don’t know start knowing about your business.
5.SEO sets you up as an authority in your Niche:
By improving your search engine rankings your website starts appearing constantly for the queries related to your business. This set you up as an authority in your niche and develop the trust of your target audience resulting in more leads and conversions.
1.SEO results take time:
The main drawback is that SEO takes time to generate real results, Unlike PPC advertisem*nt. SEO process involves getting your content indexed by search engines which may take a long time. So, if you are looking for instant results SEO is not for you.
2.SEO requires a big investment in the competitive niche:
If your business niche is very competitive, you need to invest a lot of time in researching keywords, creating content and generate a lot of backlinks to outrank your competitors in search engine results and thus takes a lot of time and efforts.
3.SEO has no guarantee for 1st-page rankings:
Depending on your industry, SEO can take much longer to achieve first page rankings. And with SEO, most likely You can’t get guaranteed 1st-page rankings.
4.Algorithm Change:
SEO doesn’t provide you full control as it does in case of Paid search. Search engines like Google keep updating their algorithms to provide best relevant results. Thus, you need to keep updating your SEO techniques.
Conclusion:
In the end, I would say that even though SEO takes time to show tangible results but it’s worth all the efforts. It’s an ongoing process & unlike paid sources, SEO increases your website traffic without being charged for the clicks, gives you more exposure and boosts your brand awareness.
